Collect Emails on Loom Video
Turn your Loom videos into powerful lead generation tools by collecting viewer email addresses directly through your content. This guide will show you how to set up email collection on your Loom videos in just a few minutes.
Step-by-Step Guide
1. Prepare Your Loom Video
First, create and publish your Loom video as usual. Once published, copy the video's URL from your browser's address bar. It should look something like: https://www.loom.com/share/abcdef123456
2. Create Your Gloow.Pro Account
If you haven't already:
- Visit Gloow.Pro
- Click on "Sign Up"
- Complete the registration process
- Log in to your dashboard
3. Create Your Interactive Link
- From your Gloow dashboard, click the "Create Link" button
- Paste your Loom video URL into the link field
- Click "Next" to proceed to the CTA settings
4. Set Up Email Collection
- In the CTA creation screen, select "Email Form" as your CTA type
- Customize your form:
- Edit the form title (e.g., "Get More Tips")
- Modify the button text (e.g., "Subscribe")
- Adjust the form's appearance and timing
- Click "Save" to create your interactive link
5. Share Your Enhanced Video
Once saved, you'll get a Gloow link that looks like: https://gloow.pro/l/your-custom-link
Share this link:
- In your newsletter
- On social media
- In email signatures
- On your website or blog
6. Manage Your Collected Emails
You have several options for managing the emails you collect:
Option 1: Direct Download
- Access your Gloow dashboard
- Navigate to the "Analytics" section
- Download your email list as CSV
Option 2: Newsletter Platform Integration
Connect with popular email platforms:
MailChimp:
- Create a Zapier connection
- Select Gloow as the trigger
- Choose "Add subscriber to list" in MailChimp
- Map the email field
ConvertKit:
- Use Pabbly Connect
- Set Gloow webhook as the trigger
- Select "Add subscriber" in ConvertKit
- Complete the field mapping
Option 3: CRM Integration
HubSpot Example:
- Create a Pipedream workflow
- Use Gloow's webhook as the trigger
- Configure HubSpot contact creation
- Map email and other available fields
Best Practices
-
Timing Matters:
- Set the form to appear after delivering value in your video
- Consider showing it at 40-60% completion
-
Value Proposition:
- Clearly communicate why viewers should share their email
- Offer additional resources or exclusive content
-
Form Design:
- Keep it simple
- Use compelling call-to-action text
- Match your brand's visual style
Monitoring Performance
Track your email collection performance through:
- Form completion rates
- Drop-off points
- Email quality metrics
- Conversion tracking
All these metrics are available in your Gloow dashboard under the Analytics section.
Conclusion
By adding email collection to your Loom videos, you transform them from simple communication tools into powerful lead generation assets. Start collecting emails today and build your audience while delivering value through your video content.
Remember to regularly check your Gloow dashboard for new leads and optimize your form's performance based on the analytics data provided.